ShapeUp Body Photo Editor: Privacy Policy

Last updated: 23 October 2026

ShapeUp is a body and beauty photo editor made by Ecom Swift LLC. You don't need an account to use it. Your photos are edited on your phone and are never uploaded to us. We don't run a server that receives your pictures, and we don't sell personal information.

Your photos

• You choose what ShapeUp sees: the app opens only the photos you pick with Android's photo picker or take with your camera app. It does not browse your gallery.
• Everything happens on your device: body reshaping, muscle definition, liquify, skin and face retouching and colour looks are processed locally on your phone.
• On-device models: to find the body, the face and the person outline, ShapeUp uses Google ML Kit pose detection, face detection and selfie segmentation. These models ship inside the app and run on your phone; the picture is not sent anywhere for them. The body points they find are used only for the current edit and are not stored after you close the photo.
• What gets saved: when you tap Save, the finished picture is written to Pictures/ShapeUp on your phone. If you tap Share, it is handed to the app you pick. ShapeUp itself keeps only a short list of your recent saves so the home screen can show them, plus your settings (theme, Men or Women mode, export format and quality, and the time of any 24 hour unlock). Uninstalling the app removes them.

Permissions

ShapeUp asks for no contacts, location or microphone permission. The Camera button opens your phone's own camera app, which hands the photo back to ShapeUp; ShapeUp does not use the camera directly. On Android 9 and older it asks for permission to save to your Pictures folder. It uses the internet for ads and for Google Play purchases only.

Advertising

ShapeUp is free to use and shows ads from Google AdMob. Before ads load, a consent form appears where the law requires one (for example in the European Economic Area and the United Kingdom). AdMob can use your device's advertising ID and general device information, such as model, language and app version, to show ads and measure them. A banner appears on the home and save screens, never while you edit. A full-screen ad may appear after you save a photo, and it is limited in number. A rewarded video appears only when you choose to watch one to unlock a Premium tool for 24 hours.

You can change your consent at any time in Settings, under Ad privacy choices (shown where the law requires it). Google's own privacy policy applies to the ads it serves: policies.google.com/privacy.

Purchases

Premium (monthly or yearly subscription, or a one-time lifetime purchase) and the one-time Remove ads purchase are sold through Google Play Billing. Google handles the payment; we never see your card or payment details. The app only learns from Google Play which of these products your Google account owns, so it can unlock them, also offline.

Ratings

After you have saved a few photos, the app may ask whether you are enjoying it. If you choose to rate, Google Play's own review sheet opens; the review is handled by Google Play.

Data sent to Google services

The ad service, Google Play Billing and Google Play services may collect approximate location, app interactions, purchase history, crash logs, diagnostics and device identifiers, as described in Google's policies. We do not receive this data about you as an individual.

Children

ShapeUp is made for adults editing their own photos. It is not directed at children, and we don't knowingly collect personal information from children.

Changes to this policy

If this policy changes, the new version will be posted on this page with a new date.

Contact

Questions about this policy: support@ecomswiftllc.com
Ecom Swift LLC